By J. Christine Feeley In marketing’s haste to push that next great campaign out the door, I sometimes wonder if an IT department or an IT Helpdesk team often feels like they’re holding on to the tail of a kite when it comes to supporting marketing initiatives. No doubt “speed to market” can inadvertently cause [...]
Imagine a car without wheels. A train without a track. An airplane without wings. These stunted, impossible traveling mechanisms are perfect examples of a company without an actionable marketing plan. Not an Option If you don’t have a marketing plan, you have no way to gauge success or determine your best path towards your goal. [...]
A fun workplace is a profitable workplace. Excitement drives productivity while joy on the job rewards it. Implement a few of these fun ideas to keep your staff active and engaged. Start with a Bang Start the sales process with immediate buy-in. Your sales and marketing team should be included in the annual marketing planning [...]
Every business should have a marketing plan but many companies actually have a marketing wish list. Without accurate and attainable revenue numbers and an actionable plan to reach your marketing goals, your multi-paged plan is more of a suggestion than a road map. Invite Everyone on the Band Wagon The creation of your business’ marketing [...]
In our prior post, we discussed how creating a successful sales and marketing plan requires both front-end and back-end accountability. We then described the different elements of front-end accountability. In this blog, we’re covering the back-end accountability elements that complete a tight, closed-loop sales and marketing plan. The first element of back-end accountability is daily [...]
When a marketing plan flops, the tendency is to point fingers. But if you can shift to a financial-based marketing approach, you’ll help put an end to the blame game by adding transparency — and reducing hidden risks. Don’t panic. There’s no need to splurge on expensive, new management software. But you will need to [...]
How bulletproof is your sales and marketing plan? Hit your numbers and reach your goals with these 5 trouble-shooting questions. They’ll help you determine if there’s any hidden risk in your sales and marketing plan that could prevent you from meeting or exceeding your objectives. If you can’t answer “yes” to all of these questions, [...]
According to the U.S. Small Business Administration, approximately half of small businesses fail within their first five years. Surprised? Neither are we. Everyone’s heard it or statistics like it before. But what is the 3rd biggest risk attributed to why they failed? Lack of planning. This isn’t surprising either, considering the endless hours of work [...]
