The amptopia Blog
Marketing,Marketing Measurement Category
Post by: J Christine Feeley I’m a big fan of Seth Godin’s blogs, and this past weekend I became an even bigger fan having read his blog on “When you sell unlimited hope...”. Seth references the impact of over- promising a product or service; creating a key message based on hope...
Continue Reading...
Content Marketing,Digital Marketing,Marketing Category
All media has a purpose and a function. Mass media is used to create awareness by reaching large masses. Direct media is used to compel recipients to respond to a specific “call to action”. The purpose is the same whether you’re company is targeting businesses (B2B) or consumers...
Continue Reading...
Marketing,Marketing Measurement Category
You know it’s true. Marketing almost always sits in the most vulnerable position when it comes to budget cuts. The farther we get into the year, the more we begin to hear the hallway whispers, “Expense freezes or cuts are in the pipeline”. The marketing team immediately shifts into...
Continue Reading...
Marketing Category
Best Marketing Financial Practice #2: Set revenue objectives by tactic Best Marketing Financial Practice #3: Check & Balance before going out the door, add up revenue impact by tactic & compare to objective Let’s establish some definitions before diving into the “why”...
Continue Reading...
Marketing Category
Price X Quantity = Revenue; most of us learned this very basic formula in our businesses classes, and it should be the basis of every marketing plan we develop. When establishing a forecast of what “could be”, each element of the formula acts as a variable assumption as well as an objective. ...
Continue Reading...
Marketing Category
Most companies are seeking creative ways to grow incremental revenue without increasing their expense budgets by a significant amount of money. This push to stretch our expense budgets to work harder may “feel” like a daunting challenge, but “we’ve been there, done that” and wanted to...
Continue Reading...
Marketing,Marketing Plan Category
By J. Christine Feeley In marketing’s haste to push that next great campaign out the door, I sometimes wonder if an IT department or an IT Helpdesk team often feels like they’re holding on to the tail of a kite when it comes to supporting marketing initiatives. No doubt “speed to...
Continue Reading...
Marketing,Marketing Measurement Category
Imagine half of a sports team who has been trained to only put numbers on the scoreboard. They have little interest in innovative plays or in new strategies, as they are only interested in tried and true scoring techniques. Now imagine the other half being trained in the art of the play. They think...
Continue Reading...
Marketing Category
Fellow small business peers are a valuable resource, allowing you to foresee operational challenges and how to gain revenue success. To encourage this discussion, amptopia has partnered with the Small Business Development Center (SBDC) to establish a monthly feature focused on small businesses or...
Continue Reading...
Marketing Category
The Fournaise Marketing Group conducted an illuminating survey which shows a disconnect between what C-Suite executives expect from their Marketing leaders and what they receive. C-level executives want to see the financial support and data behind the marketing team’s plans and projections. Yet,...
Continue Reading...
